Cookies Policy
Kreeva (as used herein, the term “Kreeva” includes its parent conglomerate, the Kanodia Group, its subsidiaries, affiliates, joint ventures, and group companies wholly or partially owned by it; hereinafter collectively referred to as “the Company”, “we”, “us”, or “our”) utilizes cookies, web beacons, pixels, and equivalent tracking technologies (collectively, “Cookies”) on our website, digital storefronts, and online products (collectively, the “Website”).
This Cookies Policy (“Policy”) establishes the legal and regulatory framework governing our deployment of Cookies. This Policy serves as a valid statutory disclosure in strict compliance with the Digital Personal Data Protection Act (DPDPA), 2023, and applicable real estate regulatory frameworks (RERA).
1. Definition and Core Operational Purposes
Cookies are small data files deposited onto your internet-enabled device (computer, smartphone, or tablet) upon accessing our Website. We utilize Cookies strictly to maintain network integrity, analyse aggregate traffic trends, and customize our luxury real estate portfolios to your indicated preferences.
Our utilization of Cookies is restricted to the following explicit operational mandates:
- Maintaining baseline platform security, load balancing, and anti-fraud protocols.
- Aggregating anonymous, pseudonymous metrics regarding Website performance and layout traffic.
- Preserving user-selected UI preferences, structural search criteria, and interaction history.
- Personalizing premium property updates, corporate announcements, and targeted marketing campaigns.
2. Statutory Classification of Cookies Deployed
We structurally segregate Cookies based on their technical functionality and legal consent requirements:
A. Strictly Necessary (Essential) Cookies
These tracking instruments are technically indispensable for the baseline operation, security, and rendering of the Website.
- Legal Basis: Under applicable data privacy frameworks, these cookies do not require prior user consent and cannot be modified or deactivated via our Website’s consent interface. Disabling these via local browser settings will break core site functionality.
- Technical Inventory: CSRF tokens, session state infrastructure, and firewall markers (e.g., XSRF-TOKEN, session).
B. Performance & Analytics Cookies
These instruments collect aggregate, pseudonymous data concerning how users navigate the Website, monitoring bounce rates, unique visitor volumes, and click-through metrics to optimize site performance.
- Deployed strictly subject to your prior, explicit, and affirmative opt-in consent.
- Google Analytics (_ga), Meta Analytics tags.
C. Functional & Customer Interaction Cookies
These Cookies preserve user-defined settings (such as regional preferences or font configurations) and temporarily secure contact metadata during property or pricing inquiries to guarantee uninterrupted communication.
- Executed entirely on an opt-in basis.
- Video playback preferences, automated chatbot session tokens, and automated authentication markers (remember_web).
D. Targeting & Advertising Cookies
These tools track cross-site browsing behaviours and property interests to serve customized advertisements, corporate invitations, and investment materials regarding Kreeva’s luxury residential and commercial developments.
- Strictly opt-in; no behavioural or remarketing scripts will execute without clear, unambiguous user confirmation.
- Google Ads remarketing arrays (_gcl_IN, IDE), Meta Pixel conversion trackers.
3. Core Cookie Inventory Matrix
| Cookie Name | Provider / Service | Type & Classification | Defined Purpose & Operational Scope |
|---|---|---|---|
| XSRF-TOKEN | Security Infrastructure | Session-based / Necessary | Mitigates Cross-Site Request Forgery risks on all lead forms and queries. |
| session | Platform Architecture | Session-based / Necessary | Retains user state and temporary application variables across pages. |
| remember_web | Identity Management | Persistent (5 Years) / Functional | Caches secure login state for users explicitly choosing “Remember Me”. |
| _gcl_IN | Google Ads Network | First-party / Advertising | Conversion Linker tool; bridges click metadata to attribute leads outside the lander. |
| IDE | DoubleClick (Google) | Third-party / Advertising | Analyzes user interaction with Kreeva ads prior to landing on our digital portal. |
| AWSALBTGCORS | Videoask / AWS | Third-party / Functional | Sticky session cookie generated by AWS load balancers for interactive video streams. |
4. Technical Exclusion and Third-Party Disclaimer
The Website integrates specialized functional assets owned and operated by independent networks (such as Google, Meta, or external multimedia streaming hosts).
- These third-party tracking components are governed entirely by the independent privacy frameworks of their respective providers.
- The Company explicitly disclaims all statutory and civil liability for any data mishandling, unauthorized user profiling, tracking anomalies, or security breaches originating directly from third-party scripts, widgets, or automatic scraping engines operating outside our reasonable, direct technical control.
5. Consent Enforcement Mechanics (Opt-In & Opt-Out)
We enforce absolute user data sovereignty through binary consent protocols:
- Upon your initial entry into the Kreeva digital platform, all non-essential scripts (Analytics, Personalization, and Advertising tracking) are technically blocked. They will remain completely dormant until you select “Accept All” or manually toggle them “On” via our Cookie Preference Center.
- You reserve the legal right to alter, modify, or completely revoke your tracking consent at any moment by selecting “Reject Non-Essential” on our live consent banner or by resetting your local internet browser caches.
6. Data Retention Architecture
Data harvested via authorized internal Cookies is retained strictly for the limited duration required to achieve the explicit operational objectives detailed in Clause 1 and 2. Once a Cookie achieves its fixed expiration timestamp, or when a user clears their browser local storage, all associated tracking identifiers are automatically and permanently expunged.